The school's website often decides before a parent arrives for enrolment or an open day
I help schools organise their websites more effectively, make key information clearer and better showcase the school’s work to the outside world – without any hard sell and without the need to rush into a new website.
Act better:
Professionalism - Credibility - Clarity - Better first impression
The school website is growing alongside the school
Over the years, news items, documents, mandatory information, projects, photos, links, contact details and information for various groups of people have been added to the school website. This isn’t a mistake. It’s simply a natural consequence of running a school. Over time, however, it can become more difficult to ensure that the website clearly highlights the most important information.
- Information from various people and for various purposes is being added to the website
- Important things on a website are there, but they may not be immediately obvious
- The school’s strengths may get lost amongst the operational details
- People ask about things that are on the website — they just can’t find them naturally
- The school makes a better impression in person than it does online
Creating a school website cannot stand on a school photo or new graphics.
It must be based on a clear structure of both the menu and the individual pages.
Three ways to bring more order to your school website
You don't need to know if you need an audit, wireframe or SEO. An initial assessment will show what makes the most sense to address.
- The first step to improving your website
- 5-10 specific recommendations
- Output within 2 days
- Suitable as a first step
- Audit of key pages
- Priorities by impact
- Recommendations for content, structure and trust
- Basis for implementation
- Pre-implementation part
- Audit and structure design
- Wireframe
- Design of text blocks
Prices are approximate. I will propose a specific scope according to the size of the site and the goal.
A website for the school, not just a school website.
A website doesn’t have to turn a school into a business. It should help the school showcase its structure, values and the work that is already taking place within it.
What a better school website can bring you
- Greater control over the school’s public image
- A clearer presentation of the school’s strengths
- Fewer pointless queries about things that are already on the website
- Clearer communication for parents, pupils, applicants and the general public
- Better preparation for enrolment, the admissions process or an open day
- A website that reflects the school’s true quality
Practical background, not general comments.
The output is there so you can decide what to edit first. Every job ends with these four things.
Places worth visiting
Where school website users lose orientation, confidence or motivation to continue.
Priority adjustment plan
What to fix now, what to fix later and what not to fix yet.
Recommendations for structure and texts
How to explain what you offer more effectively and capture parents’ interest.
Basis for implementation
The output can be handed over to a graphic designer, coder, agency or internal team.
Fifteen years on and around the web.
Corporate websites, e-shops and content projects across industries.
From the preparation of the assignment to the fine tuning of the last details.
When a website needs a custom visual
I can also supply you with photos or original illustrations to go with your UX and strategy. No stock, no external supplier.
I have worked on websites, e-commerce and digital projects for smaller companies and larger brands.
I apply the experience I’ve gained from websites, online shops and digital projects to schools in a different way: not to drive sales at any cost, but to ensure clarity, build trust, improve navigation and make better use of content.
Audit HP, categories, product detail and purchasing steps
Output: modification priorities and recommendations for better customer orientation.
Clarification of the menu, page structure and CTA
Output: a suggestion on how to better explain the value of the service and lead to demand.
Content design and argumentation for a specific target audience
Output: structure, text blocks and recommendations for implementation.
Need a new school website that is clearer and delivers real value?
Write to me. I'll get back to you and we'll discuss the next steps.
This is not a binding order. First, we will find out together if it makes sense to deal with your school website.