Web Analytics in Brno
Website and online shop analytics in Brno: do you know where your enquiries and orders are coming from?
Traffic figures alone don’t tell you whether your website is helping your business. I’ll check what’s actually being measured, where people are dropping out of the journey towards making an enquiry or a purchase, and which data you can use to inform your decisions.
Discuss the analytics for my website What I’ll be checkingDo you have a specific question about the figures? Please email me the link →
You’ve got the figures. Can you use them to make a difference?
The traffic report is just the start. To make a decision, you need to know whether the data reflects reality and what is stopping customers from taking the next step.
- People are visiting the website, but we’re not getting any enquiries.
- The online shop gets plenty of visitors, but few orders.
- You don’t know at which stage people abandon their shopping basket.
- GA4 and advertising platforms show different figures.
- Submitted forms or completed purchases are not being tracked correctly.
Please tell me which figure you don’t understand or which decision you need to make. Let’s see what data is missing →
Verify the measurement. Find a place where people are leaving. Suggest the next step.
First, I’ll check whether key events are being recorded correctly. Only then does it make sense to draw conclusions from visitor numbers, enquiries and orders. In my recommendations, I’ll distinguish between what the data shows and possible causes that need to be verified.
Website analytics in Brno, tailored to how you acquire customers.
The journey is different for someone enquiring about a service than for a customer comparing products and completing an order. Depending on the type of project, we select the steps that are worth tracking.
Measuring a company’s website
You need to know which websites and traffic sources are driving visitors interested in your services.
- Where do visitors who are genuinely interested in what’s on offer come from?
- Whether the submission of an enquiry is recorded correctly
- Which pages do people land on before getting in touch?
- What data will help to evaluate changes to the website?
E-shop analytics
You need to understand what happens between a visitor arriving at your online shop and the order being completed.
- Whether product views, additions to the basket and purchases are recorded
- At which stage of the purchasing process do customers most often abandon their purchase?
- How does visitor behaviour differ depending on the device and source of the visit?
- Whether the order data makes sense in relation to the e-shop data
Review and proposed adjustments to the measurement
You’re using GA4, but you’re not sure whether you can rely on its data.
- Checking important events and settings
- An overview of what is missing from the data or what may distort the conclusions
- Proposed modifications and specifications for technical implementation as required
- Determining the criteria against which the result is subsequently assessed
A clearer picture of what a website or online shop actually delivers.
- You’ll know which figures you can trust and what isn’t yet being measured correctly.
- You’ll see where prospective customers or clients drop out before placing an order.
- You’ll receive advice on what to check or adjust first, and how to tell whether the change has helped.
Website and online shop analytics in Brno: from question to actionable conclusion.
Just tell us what you need to find out
Please send a link to your website or online shop. This could relate to a specific issue with GA4, low enquiry volumes, abandoned trolleys, or a decision you wish to back up with data.
I will review the available data and propose a scope
We’ll agree on the necessary approaches. I’ll explain what can be gleaned from the existing data, what needs to be measured first, and whether any changes will require the involvement of developers.
You will receive the conclusions and priorities
I will provide a clear report: what the analysis shows, where there are gaps, and what changes I recommend. As agreed, I will also prepare a list of amendments for the person who manages the website or online shop.
Send me your website or online shop. Let me know what figures you’re missing.
You don’t need to know exactly which report or tool you need. Simply describe whether you want to gain a better understanding of enquiries, orders or the customer journey. I’ll propose the scope and price based on your specific requirements.