A good start is half the battle.
The website, the illustrations and the photo are all designed to have an effect
– demand, memorisation, trust. I make them based on that.
What can I help you with
Three disciplines, one progression
Websites and e-shops
For e-shops, corporate and school websites that need more orders, enquiries or a clearer customer journey.
- I help to get more enquiries and orders
- I make the offer clearer so that the customer can make a decision faster
- I remove UX brakes that make it difficult to buy or inquire
Illustration
Sports and brand illustrations for campaigns, products, merch and content to be remembered.
- Custom illustrations for specific applications
- Helping brands differentiate themselves from generic visuals
- I design themes for merch, products and limited editions
Photographs
Photos for web, marketing and personal branding.
So that the output does not look generic and has its own face.
- I photograph content for web, marketing and social media
- Portraits for personal branding and corporate presentations
- I help brands and sports projects become more visible
I don't start with the exit. I start with a question.
Identify the problem. Propose a solution. Check that it has worked.
The flooring shop was up and running, just not online
The company had some sort of online presence, but it wasn’t generating any enquiries. I built a website showcasing their product range and created pages for the surrounding towns.
From scratch to regular enquiries via search, without any advertising. And they’re not just looking for one thing – people are also asking about installation.
We’ll sell it in the shop. Not on the online shop.
The shop assistant asks the customer what they need it for and suggests what else they might need. The online tool shop simply listed the categories.
I designed a system with access based on profession and landing pages that lead to the entire collection, rather than to a single item. As a result, the online shop ceased to be merely a catalogue and began to offer advice.
The golf e-shop was top of the search results, but orders weren’t coming in
I got it into the top three positions on Google for key phrases, and it stayed there for years.
Next to each club was the name, a picture, the price and availability – but nothing to help the customer work out whether that club was right for them. Traffic is the first step, not the end result.
Be visible. Guide the customer to the right product. Reassure them that it’s the right choice for them. If you leave out one piece, the others won’t quite make the grade.
References
Work that has made its way into websites, campaigns, products and media.
Selected photos
Selected illustrations
About me
Same head,
two playgrounds.
It was never enough for me to just know something about basketball. I wanted to be able to do everything - shoot, get around players, pass, defend, read the game, have an edge and be ahead.
I have the same ambition at work. A website without UX is half as good. A photo without context is half as good. An illustration that doesn't know what to say is just decoration. I enjoy the whole game - understanding the customer, finding the angle, tightening up the visuals, making sure everything works.
I’m based in Znojmo, and it’s not enough for me if my work is merely pleasant; I’m all about the result. It’s the attitude of someone who won’t settle for half measures.