Creating wireframes that make business sense

A wireframe is not an image.
It's a decision about what the site should do - and how it should make money.

Before I start drawing, I'll understand your business.

I'm interested


What you get

Clear site structure

It will be clear:

  • What is the main

  • Which information is supportive

  • Where the user should go next

Stronger conversion logic

The web won't just be pretty.
It will lead to action.

  • Clear CTA

  • Correct order of information

  • Elimination of unnecessary friction

Less risk, more certainty

The most expensive mistake is to change things after launch.
Here you will be sure to:

  • The structure makes sense

  • Business objectives are reflected in the design

  • Key scenarios are well thought out

 

What precedes the wireframes themselves

Understanding the business

We will go over your model, goals and priorities.
Often it turns out that some important things are not on the web at all.

Data analysis

I'll look into:

  • GA4 (conversion trips, departures)
  • Microsoft Clarity (recordings, heatmaps)

The data will show where users are hesitating or leaving.

Context of competition

I look at the competitors and pull out the elements that make sense:

  • category structure
  • benefits communication
  • working with trust
  • checkout

Not copy.
But understand the market standard - and design a better solution.

What you get

✔️ Wireframes of key pages
✔️ Clear structure and hierarchy
✔️ Justification of proposals
✔️ Background for graphics and development
✔️ Prioritizing steps

Wireframes are clean, without graphics.
It addresses functionality, not color.

For whom the service is ideal

  • Before the redesign
  • If you are unsure of the structure
  • If you mix B2B and B2C
  • If the site is "somehow working" but you don't know why

How long does it take

Usually 1-2 weeks depending on the scope.

Do you want a website that has logic?

Let's set up a 20-minute call.
I'll take a look at your site and suggest a course of action.

    Write to me
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