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Creating wireframes that make business sense
A wireframe is not an image.
It's a decision about what the site should do - and how it should make money.
Before I start drawing, I'll understand your business.
What you get
Clear site structure
It will be clear:
What is the main
Which information is supportive
Where the user should go next
Stronger conversion logic
The web won't just be pretty.
It will lead to action.
Clear CTA
Correct order of information
Elimination of unnecessary friction
Less risk, more certainty
The most expensive mistake is to change things after launch.
Here you will be sure to:
The structure makes sense
Business objectives are reflected in the design
Key scenarios are well thought out
What precedes the wireframes themselves
Understanding the business
We will go over your model, goals and priorities.
Often it turns out that some important things are not on the web at all.
Data analysis
I'll look into:
- GA4 (conversion trips, departures)
- Microsoft Clarity (recordings, heatmaps)
The data will show where users are hesitating or leaving.
Context of competition
I look at the competitors and pull out the elements that make sense:
- category structure
- benefits communication
- working with trust
- checkout
Not copy.
But understand the market standard - and design a better solution.
What you get
✔️ Wireframes of key pages
✔️ Clear structure and hierarchy
✔️ Justification of proposals
✔️ Background for graphics and development
✔️ Prioritizing steps
Wireframes are clean, without graphics.
It addresses functionality, not color.
For whom the service is ideal
- Before the redesign
- If you are unsure of the structure
- If you mix B2B and B2C
- If the site is "somehow working" but you don't know why
How long does it take
Usually 1-2 weeks depending on the scope.
Do you want a website that has logic?
Let's set up a 20-minute call.
I'll take a look at your site and suggest a course of action.
