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Websites that aren't just pretty, but help sell
I'll help you clarify your offer, structure, content and UX so that visitors quickly understand why they should choose you - and what to do next.
Focus:
E-shops - websites - school websites - UX - structure - texts - SEO logic - wireframes - WordPress
Do you recognize it?
The web doesn't often lose customers with one big mistake. Rather, it's a combination of an unclear offer, poor trust, poor navigation and a lackluster next step.
- People come to the site, but few of them respond.
- The visitor will quickly not understand why to choose you.
- The services or products are described too generally.
- The website looks nice, but it doesn't lead to action.
- Navigation, content or CTAs hinder decisions.
- You don't know if the problem is in the UX, the texts, SEO or the offer itself.
First, we need to find out where the customer's decision is lost. Only then does it make sense to address the new look.
Three types of projects where UX pays off the most.
E-shops
I help e-shops to improve orientation, categories, product detail, homepage and purchasing decisions. The goal is a website that makes it easier for customers to choose and supports orders.
- Customers are getting lost in categories
- Product detail does not answer important questions
- Homepage doesn't show the range and reasons to buy
- E-shop is waiting for redesign, migration or structure adjustment
- Navigation, content or CTAs hinder decisions.
Company and business websites
I design websites for businesses, services and entrepreneurs so it's quickly clear what you offer, why they should trust you and how to enquire.
- The website acts in general and sells little
- Services are not well explained
- Homepage doesn't show the range and reasons to buy
- Web struggles with trust, price or clear CTA
- The visitor doesn't know where to start
School websites
I help schools streamline content, navigation and key pages so that parents, students, and the public can find important information without navigating an administrative hierarchy.
School websites often suffer not from a lack of content, but from lack of clarity and clarity.
- Parents find it hard to find important information
- The web is overwhelmed with documents, news and links
- Homepage doesn't show the range and reasons to buy
- The admissions procedure or the school's offer is not clear enough
- The menu is complex and the content fragmented
Practical background, not general comments.
The output is there so you can decide what to edit first. Every job ends with these four things.
Named weaknesses
Where the site loses focus, trust or motivation to continue.
Priority adjustment plan
What to fix now, what to fix later and what not to fix yet.
Recommendations for structure and texts
How to better explain the offer and lead the visitor to action.
Basis for implementation
The output can be handed over to a graphic designer, coder, agency or internal team.
Three ways to find out what's holding you back.
You don't need to know if you need an audit, wireframe or SEO. An initial assessment will show what makes the most sense to address.
- 5-10 specific recommendations
- Output within 2 days
- Suitable as a first step
- Audit of key pages
- Priorities by impact
- Recommendations for content, structure and trust
- Basis for implementation
- Audit and structure design
- Wireframe
- Design of text blocks
Prices are approximate. I will propose a specific scope according to the size of the site and the goal.
Fifteen years on and around the web.
Corporate websites, e-shops and content projects across industries.
From the preparation of the assignment to the fine tuning of the last details.
When a website needs a custom visual
I can also supply you with photos or original illustrations to go with your UX and strategy. No stock, no external supplier.
I have worked on websites, e-commerce and digital projects for smaller companies and larger brands.
Audit HP, categories, product detail and purchasing steps
Output: modification priorities and recommendations for better customer orientation.
Clarification of the menu, page structure and CTA
Output: a suggestion on how to better explain the value of the service and lead to demand.
Content design and argumentation for a specific target audience
Output: structure, text blocks and recommendations for implementation.
Five steps from "I'll send you a website" to "I have a specific plan".
Send me the website and briefly describe the problem
You don't need to have a brief or know exactly what you need.
I'll tell you if it makes sense to deal with him
If I see potential, I will suggest an appropriate first step.
I will review the website from the customer and business perspective
I look for ambiguities, weaknesses, trust issues, structure and a path to demand.
You will receive specific recommendations
What to adjust now, what to adjust later and what not to address yet.
You can proceed on your own, with an agency or with me
The output can also be used as an assignment for further work.
Need a website that is clearer and sells better?
Send me a brief summary of what you're dealing with. I'll get back to you with a recommendation on how to proceed.
This is not a binding order. First we will find out together if it makes sense to solve the web.
What else can I help with?
- Creation of websites
- SEO - search engine optimization
- Professional Photos for Web
- Write sales texts
- UX design
- Competitor analysis
- Wireframe design
- Original illustrations for the web
- To help you find your way in marketing
- Fulfillment of web content
- Tailor-made training