The catalogue showcases the products. The retailer leads the way.
Most websites simply showcase what a company does. A website should guide the visitor – from the very first sentence right through to a decision. That’s why I start by identifying what you need to communicate and what your customers need to know. Only then do I build the structure, content and UX.
Focus:
Online shops · websites · school websites · UX · structure · copywriting · SEO · wireframes · training
Do you recognize it?
The web doesn't often lose customers with one big mistake. Rather, it's a combination of an unclear offer, poor trust, poor navigation and a lackluster next step.
- Do you want to build a new website or online shop properly?
- People come to the site, but few of them respond.
- The visitor will quickly not understand why to choose you.
- The services or products are described too generally.
- The website looks nice, but it doesn't lead to action.
- Navigation, content or CTAs hinder decisions.
- You don't know if the problem is in the UX, the texts, SEO or the offer itself.
First, we need to find out where the customer's decision is lost. Only then does it make sense to address the new look.
Three types of projects where UX pays off the most.
E-shops
I help e-shops to improve orientation, categories, product detail, homepage and purchasing decisions. The goal is a website that makes it easier for customers to choose and supports orders.
- Customers are getting lost in categories
- Product detail does not answer important questions
- Homepage doesn't show the range and reasons to buy
- E-shop is waiting for redesign, migration or structure adjustment
- Navigation, content or CTAs hinder decisions.
Company websites
I design websites for businesses, services and entrepreneurs so it's quickly clear what you offer, why they should trust you and how to enquire.
- The website acts in general and sells little
- Services are not well explained
- The homepage does not showcase the full range of services or the reasons for making an enquiry
- Web struggles with trust, price or clear CTA
- The visitor doesn't know where to start
School websites
A school website often has more functions than its original structure can accommodate.
I help schools organise their content, navigation and key pages so that everyone can find the information they need.
- Greater control over how the school is perceived by the outside world
- A clearer presentation of what the school does well
- A clearer route to important information
- A website that better reflects the school’s actual quality
Identify the problem. Propose a solution. Check that it’s worked.
Analytics data, behavioural recordings, research and experience – taken together, these will reveal where an online shop or website is losing customers. The same data can then be used to determine whether a change has helped.
Fifteen years on and around the web.
Corporate websites, e-shops and content projects across industries.
From the preparation of the assignment to the fine tuning of the last details.
When a website needs a custom visual
I can also supply you with photos or original illustrations to go with your UX and strategy. No stock, no external supplier.
I have worked on websites, e-commerce and digital projects for smaller companies and larger brands.
Need a website that is clearer and sells better?
Send me a brief summary of what you're dealing with. I'll get back to you with a recommendation on how to proceed.
This is not a binding order. First we will find out together if it makes sense to solve the web.
What else can I help with?
- Creation of websites
- SEO - search engine optimization
- Professional Photos for Web
- Write sales texts
- UX design
- Competitor analysis
- Wireframe design
- Original illustrations for the web
- To help you find your way in marketing
- Fulfillment of web content
- Tailor-made training