A visitor makes up their mind before they even get to the point of why they’ve chosen you.
I’ll design your website so that it’s immediately clear what you offer, why people should trust you, and how to get in touch with you easily – whether you’re looking for a new website or a revamp of your existing one.
What I help with I want to find out where the site is losing enquiries
Do you recognize it?
The web doesn't often lose customers with one big mistake. Rather, it's a combination of an unclear offer, poor trust, poor navigation and a lackluster next step.
- You’re building a new website and want to do it properly.
- People come to the site, but few of them respond.
- The visitor will quickly not understand why to choose you.
- The services or products are described too generally.
- The website looks nice, but it doesn't lead to action.
- Navigation, content or CTAs hinder decisions.
- You don't know if the problem is in the UX, the texts, SEO or the offer itself.
First, we need to find out where the customer's decision is lost. Only then does it make sense to address the new look.
Three ways to find out what's holding your site back and how to improve its performance.
You don't need to know if you need an audit, wireframe or SEO. An initial assessment will show what makes the most sense to address.
- GA4 and Clarity Analysis
- Identified weaknesses in demand
- Recommendations on what to tackle first
- Audit of key pages
- Priorities by impact
- Recommendations for content, structure and trust
- Basis for implementation
- Audit and structure design
- Wireframe
- Design of text blocks
Prices are approximate. I will propose a specific scope according to the size of the site and the goal.
You’ll probably contact several suppliers.
I’ve put together seven questions that you should ask each of them. They’ll help you tell who’s looking for the root cause of the problem and who’s just going through the motions.
Download the questions (PDF, one page) →
(no form required, download straight away)
Identify the problem. Propose a solution. Check that it’s worked.
Analytics data, behaviour recordings, research and experience – taken together, these will reveal where the website is losing enquiries. The same data can then be used to determine whether the change has helped.
What a better corporate website will bring you
- More relevant enquiries
- The client understands what they are paying for
- Trust before the first call
- Less haggling over price
- Less dependence on the trader
Fifteen years on and around the web.
Corporate websites, e-shops and content projects across industries.
From the preparation of the assignment to the fine tuning of the last details.
When a website needs a custom visual
I can also supply you with photos or original illustrations to go with your UX and strategy. No stock, no external supplier.
I have worked on websites, e-commerce and digital projects for smaller companies and larger brands.
Five steps from "I'll send you a website" to "I have a specific plan".
Send me the website and briefly describe the problem
You don't need to have a brief or know exactly what you need.
I'll tell you if it makes sense to deal with him
If I see potential, I will suggest an appropriate first step.
I will review the website from the customer and business perspective
I look for ambiguities, weaknesses, trust issues, structure and a path to demand.
You will receive specific recommendations
What to adjust now, what to adjust later and what not to address yet.
You can proceed on your own, with an agency or with me
The output can also be used as an assignment for further work.
Need a website that is clearer and sells better?
Send me a brief summary of what you're dealing with. I'll get back to you with a recommendation on how to proceed.
This is not a binding order. First we will find out together if it makes sense to solve the web.