Find out where your e-shop is losing orders unnecessarily
UX/CRO audit for e-shops. Output within 5 working days. From 4 900 CZK.
What I offer I want to assess my e-shop
Do you recognize it?
You probably don't need a new e-shop right away. First, you need to know what's stopping customers from buying.
- You have traffic, but few orders.
- Mobile has a lot of visits, but poor conversions.
- People add to the cart but don't buy.
- You pay for advertising, but visitors don't buy.
- You don't know exactly where customers are leaving.
- The website looks cluttered, but you don't know what to fix first.
Three ways to find out what's holding back your online store.
You don't need to know if you need an audit, wireframe or SEO. An initial assessment will show what makes the most sense to address.
- GA4 and Clarity Analysis
- Identified weaknesses in the customer journey
- Recommendations on what to tackle first
Request a service
- Audit and structure design
- Design of text blocks
- Wireframe
Request a service
- SEO analysis
- Keyword analysis
- Content creation
Request a service
Prices are approximate. I will propose a specific scope according to the size of the site and the goal.
You’ll probably contact several suppliers.
I’ve put together seven questions that you should ask each of them. They’ll help you tell who’s looking for the root cause of the problem and who’s just going through the motions.
Download the questions (PDF, one page) →
(no form required, download straight away)
Identify the problem. Propose a solution. Check that it’s worked.
Analytics data, behaviour recordings, research and experience – taken together, these will reveal where an online shop is losing orders. The same data can then be used to determine whether a change has helped.
What a better online shop can offer you
- Higher conversions, especially from mobile
- The customer has no doubt if he is choosing the right
- Fewer cart abandonments
- Customers know why they should buy from you, not your competitors
- More orders without having to increase advertising
Practical background, not general comments.
The output is there so you can decide what to edit first. Every job ends with these four things.
Named weaknesses
Where the e-shop loses orientation, trust or motivation to continue.
Priority adjustment plan
What to fix now, what to fix later and what not to fix yet.
Recommendations for structure and texts
How to better explain the offer and lead the visitor to action.
Basis for implementation
The output can be handed over to a graphic designer, coder, agency or internal team.
Fifteen years in and around e-commerce.
E-shops, corporate websites and content projects across industries.
From the preparation of the assignment to the fine tuning of the last details.
When a website needs a custom visual
I can also supply you with photos or original illustrations to go with your UX and strategy. No stock, no external supplier.
I have worked on websites, e-commerce and digital projects for smaller companies and larger brands.











Five steps from "I'll send you a website" to "I have a specific plan".
Send me the e-shop and briefly describe the problem
You don't need to have a brief or know exactly what you need.
I'll tell you if it makes sense to deal with him
If I see potential, I will suggest an appropriate first step.
I will go through the e-shop from the customer and business point of view
I look for ambiguities, weaknesses, trust issues, structure and a path to demand.
You will receive specific recommendations
What to adjust now, what to adjust later and what not to address yet.
You can proceed on your own, with an agency or with me
The output can also be used as an assignment for further work.
Do you need an online shop that will sell better?
Send me a brief summary of what you're dealing with. I'll get back to you with a recommendation on how to proceed.
This is not a binding order. We will first find out together if it makes sense to deal with your online shop.