It doesn’t take long to draw a page.
It is expensive to redesign it.
I will design the structure, the copy and the user flow for one specific page. The graphic designer and developer will then receive a brief, not just a list of requests.
Wireframes and copy. From 6,300 CZK excluding VAT.The decision is only made once the artwork is finalised. At that stage, every change costs money.
A design isn’t just a pretty picture. It’s a decision about what comes first on the page, what comes second, and why. If it isn’t finalised first, it will have to be decided after the graphics have been completed.
It’s cheaper to change a line than a finished design.
The usual procedure: the graphic designer creates a design; at the meeting, it becomes apparent that information is missing which the client needs to make a decision, so the design is redrawn. It is paid for twice, sometimes three times, and yet it still ends up being changed during the coding stage.
Wireframe will skip this round. The order of the information, the text and the page flow will be fine-tuned once the change simply involves moving a block. A graphic designer should focus on the visuals, not on speculating about the content.
This concerns one specific page, not the entire website.
This is right for you if
- you know which page is the weak point and want to restructure it,
- Do you have a graphic designer, an agency or a developer and need to give them a brief,
- You’re planning a campaign and need a landing page that actually achieves something.
It won’t suit you if
- If you don’t know which page is causing the problem – then you start by analysing it,
- You need a completely new website. This is a proposal for a website, not a redesign.
The key one is the one on which the decision is based.
For the online shop
- product details,
- categories and product list,
- shopping basket and ordering steps,
- campaign landing page.
On the company website
- homepage,
- a page for one service,
- price list,
- contact details and form,
- campaign landing page.
I don’t start with the layout. I start with what the page is meant to convey.
Purpose of the website
What should a visitor do on this page, and what do they need to know to do so? Without this information, any layout is just a guess.
Supporting documents
What you already know about visitors. Data on what customers are asking for, what the shop says, and how the competition is doing. Once the analysis is complete, it forms the basis for the next steps.
Structure
The order of the sections and what needs to be included in each one. This is what determines whether the page responds before the visitor loses interest.
Lyrics
I type headings, captions and buttons directly into the blocks. No placeholder text that’s just going to be rewritten anyway.
Handover
We’ll go through the design together, and it’s clear from it why everything is where it is. It can be handed over to a graphic designer, an agency or a developer.
A brief that you can get straight to work on.
Wireframe of the page
A block layout without graphics, so that decisions are based on content rather than colours.
Text for the blocks
Headings, labels and buttons should be written out, not just indicated.
Reasons for the ranking
Why is something first, and what happens if the order changes?
Terms of Reference for Implementation
A brief for a graphic designer, developer or agency. I can code it too.
Four things everyone asks about.
It’s actually a redesign.
No, it isn’t. It’s just one page where the decision is made. The rest of the website remains as it is. The redesign can then be carried out depending on whether the change has proved successful.
We’ve already finished the graphics.
You can also build on top of it. A wireframe doesn’t focus on the design, but rather on what’s missing from the page and the order in which it should appear.
Who’s going to programme it?
Anyone. The output is written in such a way that your developer or agency can take it on. If you don’t have anyone to do it, I’ll code it myself.
We don’t have the lyrics for that.
The text is part of the design. Precisely because adding text right up to the final artwork is the quickest way to reach the third version.
The scope will be agreed in advance.
- Structure and wireframe
- Text for the blocks
- Reasons for the ranking
- A joint review of the proposal
- Everything from a single-page design
- Navigation between pages
- Uniform block logic
The price is based on the number and complexity of the pages. I’ll quote a specific amount in advance; there’s no hourly billing.
You’ll probably contact several suppliers.
I’ve drawn up seven questions that you should ask each of them. They’ll help you tell who’s looking for the root cause of the problem and who’s just going through the motions.
Download the questions (PDF, one page) →
(no form required, download straight away)
Please tell us which page you are working on.
All you need is the address and a brief description of what isn’t working or what you’d like to change. I’ll get back to you with my proposal and a quote.
If it’s better to start somewhere else, I’ll let you know. This isn’t a binding order.