Advertising brings in customers.
As long as it’s paid for.
I’ll find out what your customers are really looking for and the words they use to describe it. Based on this, we’ll adjust the content and structure so that you can be found even when you’re not actively investing.
SEO analysis and content plan. From 5,000 Kč excluding VAT.We do get visitors, but it costs money every month.
SEO is usually marketed as a promise of better rankings. A more useful approach is the opposite: analysis first tells you what people are searching for, what they call it, and what they consider before they make a decision. That is demand research, not just website optimisation.
Not all website traffic has to be paid for.
Advertising is quick and can be launched tomorrow. It has just one constant: it stops driving traffic the moment you stop paying for it. AI search and responses continue to bring in customers even in months when you’re not investing. It’s not a replacement for advertising, it’s the other leg of the business.
The second part is usually more valuable, and few people expect it. When you find out what people are actually searching for, this reveals not only the structure of the website, but also what its content should be. And sometimes you discover that you’re naming your products differently from how customers search for them.
It’s worth it where there’s something to look for.
This is right for you if
- You’re paying for advertising and want to boost traffic that isn’t worth a click,
- Are you planning a new website or a new structure and want to build it based on what people are searching for,
- You’ve got content, but it’s not attracting any visitors.
It won’t suit you if
- You need results within a month – that’s what advertising does, not search engines,
- You’re expecting a guaranteed first place. Nobody can honestly promise that.
The principle is the same, but the content is different.
For the online shop
- categories and their names,
- product pages and specifications,
- advice-based content that influences people’s choices,
- questions for which advertisers are currently paying.
On the company website
- the pages for individual services,
- local pages, when decisions are made on the basis of location,
- specialist topics that the customer considers before making an enquiry,
- References and evidence to show that you can do it.
First, find out what people are looking for. Only then should you start writing.
What people are looking for
Analysis of search queries: what people actually search for, how often, and what terms they use. These are often different from the terms you use within your company.
Topics and aim
With every enquiry, it makes a difference whether the person is still considering their options or is already ready to buy. That determines whether it should be a page or an article.
Structure
Where content belongs on the website, which pages are missing, and where two pages are competing with each other for the same search query.
Content and technique
Headings, text and captions based on the queries identified. Plus the technical section, so there is something to index. Essentially the same applies to AI responses, just with a few additional specifics.
Measurements
The focus is on relevant traffic and what comes of it, not on rankings in the search results. Rankings are just guesswork; orders and enquiries are the reality.
A framework that can be used for both writing and building a website.
Questions from your customers
What people are searching for, how often, and using which search terms.
Topics and their order
Where should I start to see results sooner?
Recommendations on structure
Which pages are missing, which ones overlap, and where each one belongs.
What to watch
How can you tell if it’s working, and when should it be evaluated?
Four things everyone asks about.
An agency handles our SEO for us.
It then makes sense to ask what queries it is working on and why those in particular. The analysis can be carried out to support it, not to undermine it.
How long will it take for it to become visible?
According to competitors in the industry, it usually takes months, not weeks. Anyone who promises results within fourteen days is talking about advertising, not search engine optimisation.
What about AI when people aren’t clicking?
AI responds based on what it finds and understands. Most of what helps with search also helps here. It’s more a case of SEO with a few technical nuances than a new discipline.
Do you guarantee the top spot?
No, and no one with integrity would do that. What we can promise is to help you identify what’s worth focusing on and what’s a waste of time for you.
The scope will be agreed in advance.
- Keyword analysis
- Topics and their order
- Recommendations on structure
- What to watch
- Everything from SEO analysis
- Text for selected pages
- Changes to the website structure
- Ongoing assessment
The price depends on the size of the website and the range of products or services. I’ll let you know the exact amount in advance.
You’ll probably contact several suppliers.
I’ve drawn up seven questions that you should ask each of them. They’ll help you tell who’s looking for the root cause of the problem and who’s just going through the motions.
Download the questions (PDF, one page) →
(no form required, download straight away)
Tell me what you’re selling. I’ll find out how people search for it.
All I need is your website address and a single sentence explaining what’s most important for you to sell. I’ll get back to you with what I can find out and how much it will cost.
If it’s better to start somewhere else, I’ll let you know. This isn’t a binding order.