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UX audit with competitor analysis

Comprehensive usability and conversion audits complemented by market benchmarking.
Find out where your money is going today - and how to be better than the competition.

I'm interested


What am I doing

Heuristic evaluation & best practices

I systematically go through the website according to proven UX principles

  • where the user is struggling

  • where mistrust arises

  • where friction is unnecessary

  • where the AI is inconsistent

  • where there is a risk of errors (forms, validation, cart, filters)

Key Path Audit

I'll focus on the routes that make money:

  • Homepage → Categories → Product → Basket → Checkout

  • Search → Filter → Product

  • Inquiry forms

  • Registration / Login

  • B2B vs. B2C scenarios (if any)

Information architecture & clarity

If the user does not understand the offer quickly, he leaves.

  • Navigation and menu structure

  • Nomenclature of categories and parameters

  • Breadcrumb and orientation

  • "What is it and for whom" within the first 5 seconds

WHY UX AUDIT

Do you have traffic but the results don't match the potential?

Maybe you don't need a new design.
You might just fix the places where the customer hesitates unnecessarily.

A UX audit is the fastest way to:

  • reduce friction in the purchasing process
  • remove uncertainty and mistrust
  • improve orientation and clarity
  • increase conversion rate without increasing advertising budget

Good UX is not just "right".
It's a competitive advantage.

WHAT YOU GET

A UX audit is not a list of mistakes.
It is a priority map linking user needs to business goals.

COMPETITIVE ANALYSIS

I don't deal with UX in isolation.
I'm interested in how you stand up to the market.

How benchmarking works

  • I will select 3-6 relevant competitors (direct + industry leaders)
  • I'll go through the same key pathways as you
  • I'll make a comparison: what they do better, what they do worse and why
  • I will translate the inspiration into concrete recommendations for your website

The aim is not to copy.
The goal is to be better than the market.

Outputs: what you get from me

1) Audit report (prioritised)

  • finding → impact → recommendation
  • Priority (Impact × Effort)
  • a specific proposal for a solution (not general advice)

2) "Quick wins" list

Quick adjustments that will produce an effect without much development.

3) Competitive inspiration (screenshots + comments)

  • what's good about it,
  • where the risks are,
  • how to translate it to your website (and do it better).

4) Action Roadmap

What to do first, what to do second, and how to measure impact.

For whom it is ideal

  • e-shops that stagnate (traffic is there, results are not)
  • sites with high cart abandonment / forms
  • projects before redesign (audit saves budget)
  • companies that want to improve UX and at the same timedifferentiate from the competition

How long does it take

Typically:

  • 5-10 working days according to the scale of the site and the number of competitors.

What I need from you

  • access to analytics (GA4 / Clarity / Hotjar) - if you have
  • list of competitors (if not, I will suggest)
  • goals (order, enquiry, registration) and your top products/categories

Want to know where your money is going?

Send me a link to the website + 3 competitors (or just the industry) and I will suggest the scope of the audit.

    Write to me
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